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Case Study 02Global technology company · operations division

Silos
to Synergies

A 1,500-person global division was running seven high-performing functions in parallel, invisible to one another. The cause had never been identified. It was a missing layer in the orientation architecture.

ContextGlobal technology company · operations division
Scale1,500 employees · global
ProgramsSilos to Synergies · Dialogue Circles
FrameworksADKAR · AIDA
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01 — Opening

A 1,500-person division. Seven functions. Invisible to each other.

The global operations division of a major technology company was a 1,500-person team operating across seven functions. Each team was high-performing. Collectively, they were invisible to one another.

The seven functions that constituted the division had no structural mechanism for cross-functional orientation. The corporate induction program gave employees a view of the organisation as a whole. The team-level induction gave them their immediate function. Nothing gave them the division. The missing middle had never been named or addressed.

The consequences were operational. Teams ran parallel initiatives without awareness of each other. Processes introduced in one function did not reach the functions they impacted. Information travelled vertically within silos and stopped there. Cross-functional problem resolution was slow, because employees did not know who to approach or why.

The symptoms were visible.
The diagnosis was absent.
02 — Diagnosis

Locating the precise nature of the problem.

Nine semi-structured interviews. The objective was not to validate a hypothesis. It was to find out what was actually broken.

Semi-structured interviews were conducted across functional and divisional leadership. The objective was not to validate an existing hypothesis. It was to locate the precise nature of the problem.

What emerged consistently across every conversation was this: the siloed functioning was not the result of unwillingness to collaborate. Employees could not connect across functions they had never been introduced to. Leaders could not align teams to priorities those teams had no visibility of. The system had never created the structural conditions for collaboration to exist, and then wondered why collaboration was absent.

The diagnosis was specific: this was not a culture or engagement failure. It was an architecture failure. The orientation infrastructure had a missing layer, and everything attributed to culture was downstream of that structural gap.

The diagnostic distinction

The orientation infrastructure had a missing layer.

03 — The Solution

A single change architecture, built across two interdependent programs.

ADKAR as the organising framework. The functional orientation built awareness and knowledge. Dialogue Circles carried reinforcement.

The change management process was structured using the ADKAR model as the organising framework across two interdependent programs: Silos to Synergies, the core orientation intervention, and Dialogue Circles, the reinforcement mechanism that completed the architecture.

ADKAR · Change Architecture
Silos to Synergies maps onto Awareness through Ability. Dialogue Circles lands on Reinforcement.
A
Awareness
naming what was missing
D
Desire
leadership-led nomination, gamified format
K
Knowledge
the full picture in one place
A
Ability
cross-functional cohorts in the room
R
Reinforcement
structural, not episodic

The architecture was built across two interdependent programs. Reinforcement was not assumed. It was designed.

Program 01 A · D · K · A — orientation & knowledge

Silos to Synergies

Interactive 4.5-hour sessions, designed and delivered at scale across three months, that put the full picture of the division in one place for the first time.

The content was built from primary data. Interviews with the leadership of each of the seven functions were synthesised into interactive 4.5-hour sessions, delivered across cross-functional cohorts over three months, covering the full picture that had never existed in one place.

Session content
01
The corporate landscape and leadership hierarchy
02
How the division sits within it
03
The seven functions within the division and their interconnectionsmarketing operations · sales operations · deal management · install base services · professional services · partner operations · field and partner readiness
04
The divisional value chain
05
Divisional priorities aligned to broader sales organisation objectives
06
Career visibility across the division

Sessions were designed to be interactive and gamified. Attendance was managed through a nomination structure, with leaders nominating participants from across functions, ensuring every cohort was cross-functional and every session maximised the networking and cross-team visibility the program was designed to create.

Launch · sequenced on AIDA

The launch was treated as a product launch. A full marketing, branding and communication campaign ran in the two weeks prior, sequenced using the AIDA model.

A
Attention
I
Interest
D
Desire
A
Action
01 Email launch from senior leadership
02 Floor teasers
03 Standees
04 Pantry & cafeteria video
05 Internal networking platform hashtag campaign
06 Branded desk cards
07 Completion merchandising
Measurement · Six Knowledge Pillars

Pre- and post-session survey, administered digitally, response rates tracked at the cohort level. Across every pillar, without exception, responses moved from disagree and neutral to agree and strongly agree.

Organisational Structure
Disagree / NeutralAgree / Strongly agree
Shifted
Leadership
Shifted
Teams & Functions
Shifted
Collaboration
Shifted
Goals & Priorities
Shifted
Team Alignment
Shifted

The knowledge gap the program was designed to close was measurably closed.

Program 02 R — reinforcement layer

Dialogue Circles

Small, targeted, ongoing. The mechanism most change programs forget to build.

Dialogue Circles were the reinforcement layer, the element of the ADKAR architecture. Where Silos to Synergies created awareness and built knowledge, Dialogue Circles created the ongoing mechanism for cross-functional communication to become structural rather than episodic.

The format was deliberately informal. Small, targeted gatherings in common spaces, with participants selected on the basis of relevance to the topic in discussion. A core team owned end-to-end execution. A subject matter expert led each session. Outcomes were disseminated to relevant team leaders and measured through structured observation.

Dialogue Circles was an extension of the Functional Orientation Program — not a standalone initiative.

The two programs were not parallel initiatives. They were a single change architecture, designed together to move the organisation from a one-time intervention to a sustained shift in how the division communicated and collaborated.

04 — The Outcome

The structural middle that had been absent for years.

Adopted globally as the permanent functional onboarding layer for the division. Dialogue Circles sustained as the ongoing cross-functional mechanism.

1,500
Employees
reached
Global
Geography
covered
90%+
Participation
rate
3 mo
Rollout
window
Permanent
Adoption
across the division

Silos to Synergies was adopted as the permanent functional onboarding layer for the division globally — the structural middle that had been absent and unnamed for years. Dialogue Circles were adopted and sustained across the division, running as the ongoing cross-functional mechanism the orientation had made possible.

Before
Teams ran parallel initiatives
Processes stayed siloed within the originating function
Information travelled vertically and stopped
Employees did not know who to approach or why
Managers repeated functional awareness sessions for every new joiner
Collaboration was slow, effortful, and accidental
After
Duplication identified and resolved before it occurred
Processes reached the functions they impacted
Information flowed across functions structurally
Every employee knew who owned what and why
A permanent onboarding layer replaced repeated individual effort
Collaboration became faster, deliberate, and structurally supported
Closing principle

The instinct in most organisations is to reach for culture when collaboration fails. The harder diagnostic question is whether the structure ever gave collaboration a chance.